AJ2013 - Dream It - Live It

 

AJ2013 Partnership Packages

23rd Australian Jamboree     

2 – 12 January 2013 

Maryborough Showgrounds and Equestrian Park 

 

AJ2013 is a Scouts Australia Initiative 

 

 Principal Package   Gold Package  Silver Package   Bronze Package  Minor Package   Supporter Package

 

What is the Australian Jamboree?

Well, it’s the biggest and best event in the Australian Scouting calendar… so big in fact, that it only runs every three years!
 
The 2013 Australian Jamboree (or AJ2013) is the 23rd Australian Jamboree, where over 13,000 Scouts and their Leaders will converge on Maryborough Queensland to camp for two glorious weeks of fun, fantastic adventure and friendship.
 

Scouts Australia  

Scouting is a worldwide, voluntary, educational movement for youth aged 6 to 25.
 
Scouts Australia has around 70,000 members, making it the largest youth movement in Australia. 
 
The Scout Program offers a flexible range of age-specific activities  with  an  emphasis  on  useful skills, service to others, leadership and responsibility. Many Scout activities take place in outdoor settings with a spirit of adventure and challenge.  
 
The Australian Scout program incorporates contemporary issues such as youth health, adventurous activities, vocational skills, leisure pursuits, environmental issues, and issues pertinent to Indigenous Australians. 
 
The Aim of Scouting is to encourage the physical, intellectual,  emotional, social and spiritual development of young people so that they take a constructive place in society as a member of their local, national and international community.
 

AJ2012 Aim and Values 

AJ2013 is committed to the aims and principles  of Scouting which deal with the physical, intellectual, emotional, social, and spiritual development of young people. All members of the Movement will remember AJ2013 as a successful event in which they were able to be fully involved. 
 

Scouts

will remember AJ2013 because they had fun, felt good about themselves and others, having met new friends and learnt by doing. In saying this, the aim is for Scouts working in patrols: 
  • By involvement in fun and dynamic activities 
  • Learn resilience and independence skills by challenging themselves in the varied activities and experiences 
  • Understand others and learn more about their environment and make new friends 
  • Having a great time 
  • Being treated equally and with respect by everyone 
  • Having their needs met 
  • Being more involved in Scouting AJ2013 is a Scouts Australia Initiative 
  

Leaders, Rovers and Venturer Scouts  

will remember the fun, their achievements and the cooperative and supportive environment. In saying this, the aim is for all Leaders, Rovers and Venturer Scouts to have a positive experience by: 
  • Having a variety of work opportunities and reasonable free time 
  • Having a clearly defined role and operational standards 
  • Being enabled and encouraged at all levels to do what is necessary to assist us deliver our promises 
  • Having reasonable workload and levels of responsibility 
  • Shared commitment to a ‘Code of Conduct’ 
  • Being recognised as customers 

 

Parents/Guardians  

will recognise AJ2013 as a great experience and good value for their Scouts. In saying this, the aim is for parents to consider the experience worthwhile because: 
  • They recognise the personal growth of their children through this unique experience 
  • It was a caring environment where the safety and welfare of their children was paramount 
  • It was affordable and widely accessible 

 

The Queensland Executive Committee  

will remember AJ2013 as a successful activity and have a desire to again host such a spectacular event. 
 

The Community  

will be more positive about Scouting and more people will want to become involved in Scouting. 
 
In saying this, the aim is to promote the Movement and create a positive impression of modern Scouting so that: 
  • Sponsors can actively promote direct to their target audience via multi marketing mix including focus groups, branding, viral and cause related marketing and many advertising options 
  • Suppliers can develop long term partnerships and access a project on a large scale 
  • Leading authorities and organisations can witness the showcase of Scouting 
  • The community would view Scouting favourably and AJ2013 will increase the Scouting presence in the local community.
 
 

AJ2013 Target Market 

Scouts 

Scouts are boys and girls aged 10½ to 15 and are the most well-known section of the Scouting Movement – Scouts is where the action is!  
 
This is one of the most switched on and aware group to market to, they are into all the latest technology advancements and influence the family purchases with their knowledge and passion for new ideas and products. 
 
It is anticipated that approx. 8,500 Scouts from all around Australia will participate in AJ2013, there is often also a mix of International Scouts attending from a variety of countries including but not limited to the UK, USA, European and Asian communities. 
 

Venturer Scouts and Rovers 

There are older Scout members attending AJ2013supporting the Scout Section in a variety of roles. These are the Venturer Scouts aged 14½ - 18 years and the Rovers aged from 18 – 26 years. The older Sections are very active in providing community service and leadership. 
 

Leaders 

Scout Leaders attending Jamboree age from 18 years up to the Baby Boomers and beyond, with both males and females as Leaders they come from a wide range of socio-economic and educational backgrounds.  
 
In fact the leadership accurately reflects the diversity of the Australian communities, many have come from the other States and Territories and it is anticipated that approx. 4,500 Leaders will support the Youth Members during AJ2013. 
 

Parents 

With almost 70,000 Scouts Australia families, the opportunity to promote your company and services is a valuable investment. 
 
Many families will visit Queensland from all over Australia taking the chance to holiday and come along on Visitors days where traditionally there have been an extra 10,000 people on site. 
 

In Summary 

AJ2013 provides a unique and dynamic way of getting your company’s services or products to a large and diverse group of Australians.  
 
It also provides you with an opportunity to support Scouting by encouraging leadership, citizenship, personal development and resilience training.  
 
All very valuable skills needed for our most precious resource – the Youth of Australia.                                                              
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Partnership Packages

PRINCIPLE PARTNER 

Our COMMITMENT 

As the Principal Partner of AJ2013 you will receive the following benefits:  
 

PARTNERSHIP 

  • Exclusive recognition as Principal Partner on all AJ2013 promotional literature (pre, during and post event) 
  • Naming rights of the AJ2013 main arena – where all major entertainment and VIP and celebrities will be hosted 
  • All map and official references to the ‘named’ arena 
 

ONSITE 

  • Logo on the supplied AJ2013 polo shirts – these shirts are worn by all AJ2013 participants throughout the event and on offsite activities throughout Maryborough and Hervey Bay and used for years after throughout Australia 
  • Advertising onscreen throughout Opening and Closing Ceremonies 
  • Onsite product distribution and sampling feedback options via targeted focus groups  
  • Fixed signage throughout the AJ2013 site 
  • Regular advertising on The Jam radio and daily newspaper 
  • Competition giveaways  
  • Trade Expo during Visitors days 
  • Flyer placed on all parked cars 
 

MEDIA PROFILE 

  • Recognition of partnership on all media releases and alerts 
  • Featured articles with cause related marketing relevant to your company 
  • Advertising in The Jam Souvenir DVD and Newspaper 
 

HOSPITALITY AND NETWORKING 

  • Access to VIP facilities and special guests including the Governor, Premier and other VIPs 
  • Photo opportunities with VIP 
  • Invitation to Official Function and AJ2013 tours 
 

BRANDING 

  • Logo banners on AJ2013 website pages with click-through link 
  • Mail out inclusion - DL flyer size – to each eligible participant and their families (approx. 25,000) AJ2013 is a Scouts Australia Initiative 

 

For package pricing download the Partnership Package Document

 

GOLD PARTNER  

Our COMMITMENT 

As the Gold Partner of AJ2013 you will receive the following benefits:  
 

PARTNERSHIP 

  • Recognition as Gold Partner on all AJ2013 promotional literature (pre, during and post event) 
  • Naming rights of an activity area 
  • All map and official references to the ‘named’ activity 

 

ONSITE 

  • Logo on ID lanyards 
  • Advertising onscreen throughout Opening and Closing Ceremonies 
  • Onsite product distribution and sampling feedback options via targeted focus groups  
  • Fixed signage throughout the AJ2013 site 
  • Regular advertising on The Jam radio and daily newspaper 
  • Competition giveaways 
  • Trade Expo during Visitors days 
  • Flyer placed on all parked cars 

 

MEDIA PROFILE 

  • Recognition of partnership on all media releases and alerts 
  • Featured articles with cause related marketing relevant to your company 
  • Advertising in The Jam Souvenir DVD and Newspaper 

 

HOSPITALITY AND NETWORKING 

  • Access to VIP facilities and special guests including the Governor, Premier and other VIPs 
  • Photo opportunities with VIP 
  • Invitation to Official Function and AJ2013 tours 

 

BRANDING 

  • Logo banners on AJ2013 website pages with click-through link 
  • Mail out inclusion - DL flyer size – to each eligible participant and their families (approx. 25,000) 
  • Information or promotional material provided to all AJ2013 participants  AJ2013 is a Scouts Australia Initiative 
 
For package pricing download the Partnership Package Document
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SILVER PARTNER   

Our COMMITMENT 

As the Silver Partner of AJ2013 you will receive the following benefits:  

PARTNERSHIP 

  • Recognition as Silver Partner on all AJ2013 promotional literature (pre, during and post event) 
  • Fixed signage throughout the AJ2013 site 
  • Exclusive ‘naming rights’ for a radio or newspaper segment 
  • Regular advertising on The Jam radio and daily newspaper 
  • Competition giveaways 
  • Trade Expo during Visitors days 
  • Invitation to Official Function and AJ2013 tours 
 

BRANDING 

  • Logo on AJ2013 website pages with click-through link 
  • Information or promotional material provided to all AJ2013 participants  
 
For package pricing download the Partnership Package Document
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BRONZE PARTNER

Our COMMITMENT 

As the Bronze Partner of AJ2013 you will receive the following benefits:  

PARTNERSHIP 

  • Recognition as Bronze Partner on all AJ2013 promotional literature (pre, during and post event) 
  • Fixed signage throughout the AJ2013 site 
  • Opportunity of product trialling to Jamboree participants 
  • Regular advertising on The Jam radio and daily newspaper 
  • Competition giveaways 
  • Trade Expo during Visitors days 
  • Invitation to Official Function and AJ2013 tours 
 

BRANDING 

  • Logo on AJ2013 website pages with click-through link 
  • Information or promotional material provided to all AJ2013 participants  AJ2013 is a Scouts Australia Initiative 
 
For package pricing download the Partnership Package Document
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MINOR PARTNER 

Our COMMITMENT 

AJ2013 will provide the following promotional opportunities in return for your contribution. 
  • Recognition as Minor Partner on all promotional literature pre, during  and post event  
  • Regular advertising on The Jam radio and daily newspaper 
  • Logo on AJ2013 website pages
 
For package pricing download the Partnership Package Document
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SUPPORTER

Our COMMITMENT 

AJ2013 will provide the following promotional opportunities in return for your contribution. 
  • Recognition as Supporter on website pre-event and during the event  
  • Logo on partnership board at AJ2013 venue 
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For package pricing download the Partnership Package Document

 

We invite you to partner with us for AJ2013 

Scouts Australia is a not-for-profit organisation  and is noted as a charitable institution and as such is endorsed under the Income Tax Assessment Act 1997 as a tax deductible gift recipient. 

 

Updated: 27 November 2011
 
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